Unveiling the Xicang Market: A Unique Design Perspective

Dong Qi's Award-Winning Design Captures the Essence of Transitional China

What sets this design apart is its simplicity and authenticity. Dong Qi's design is a reflection of the market itself - raw, unmodified, and locally inspired. The book is divided into eight chapters, each focusing on a different aspect of the market - location, market, signs, stalls, oral accounts, goods, price, and vendors. This structure allows the reader to fully immerse themselves in the marketplace, experiencing its unique texture and character.

The design process was not without its challenges. Capturing the essence of a 100-year-old market that has undergone significant changes over the past 20 years was a daunting task. However, Dong Qi and his team, including Song Qun, Geng Nannan, Tian Yuan, Sun Mingjia, Zhao Yanpeng, Sun Quncui, Guo Xin, Cheng Jiayuan, Ding Rui, Chen Gang, and Zhao Shuang, rose to the occasion. Their dedication to preserving the market's authenticity is evident in every detail of the book.

The book's design is a testament to Dong Qi's innovative approach to design. The use of advertising flyers, commonly found in the Xicang market, as the paper for certain chapters of the book, is a prime example of this. This choice not only adds a unique texture to the book but also enhances its authenticity, making the reader feel as if they are actually in the market.

The Xicang Market book has been recognized for its innovative design, winning the Silver A' Print and Published Media Design Award in 2019. This prestigious award is given to designs that demonstrate outstanding expertise and innovation, and Dong Qi's work certainly fits the bill. The book is more than just a design project; it's a celebration of local culture and a tribute to the enduring spirit of the Xicang Market.

In conclusion, Dong Qi's design of the Xicang Market book is a masterclass in innovative design. It captures the essence of the market, offering a unique glimpse into the transitional phase of Xi'an, an ancient city in China. The book is a testament to the power of design to preserve and celebrate local culture, making it a worthy recipient of the Silver A' Print and Published Media Design Award.